digital project showcase on a laptop
image of fiesta decorations (for a mexican restaurant)
image of community event
[background image] image of local landmark (for a bed & breakfast)
development project - Ait ben haddou

Caravan Road District

Caravan Road is a phased cultural and tourism development project located along the

Marrakech–Ouarzazate corridor, five minutes from Aït Ben Haddou, the UNESCO World Heritage site.

Morocco's
experience hub

The project strengthens tourism infrastructure, formalizes artisan commerce, and

creates structured economic opportunities for surrounding communities.

1

Amenities

A thoughtfully designed gateway for travelers: fuel, EV charging, curated retail, and elevated F&B come together in one seamless stop. Whether pausing or passing through, every detail is built for comfort and efficiency.


2

Apartments

Eco-cabins and lodging spaces designed for stillness and connection, set beyond the energy of the road. A place to stay longer, wake with the landscape, and experience the Atlas–Sahara rhythm at your own pace.


3

Artisans

A living marketplace rooted in local craft and culture. Home to cooperatives, makers, and women-led enterprises. Discover authentic products, stories, and skills that define the region, all in one place.